Do you thrive on leading high-performing sales teams while taking ownership of your own sales targets?
Would you like to represent some of the most advanced analytical instrumentation on the market, supplying cutting-edge solutions to both academic and industrial (Pharma, Defense, Automotive Polymers, Life Science) customers across Europe?
If so, my client is seeking an experienced and hands-on European Sales Manager to lead its European sales team while driving strategic business growth through direct customer engagement.
Why This Company?
My client is an innovative European manufacturer and supplier of advanced scientific instrumentation, supporting researchers and industrial organisations with cutting-edge analytical solutions. Backed by sustained investment and significant growth, the business has developed a market-leading portfolio that includes proprietary technologies manufactured in-house, alongside comprehensive service and calibration capabilities.
Having experienced rapid expansion across Europe, the company continues to invest in its people, processes and infrastructure while maintaining the entrepreneurial culture that has underpinned its success. This is an opportunity to join a forward-thinking organisation where innovation, collaboration and commercial ambition go hand in hand.
Rewards & Benefits
- €90K – €130K Basic (starting salary depends on experience)
- €40K – €50K Uncapped Bonus (% of margin produced)
- Company Car
- Company Expense Card
- All regular contractual benefits under German employment
About The Role
Operating in a player manager capacity you will be responsible for:
- Leading and developing a high-performing European sales team (under 10 staff).
- Taking ownership of the European commercial strategy, driving sustainable revenue growth and delivering ambitious sales targets across the region.
- Maintaining personal responsibility for a German sales territory, combining strategic leadership with hands-on business development and key account management.
- Developing territory plans, set individual sales objectives and monitor team performance through regular coaching, forecasting and performance reviews.
- Identifying and securing new business opportunities across a range of industrial (75%) and academic (25%) customers, with a strong emphasis on winning new accounts.
- Build long-term relationships with senior decision-makers including Directors, Laboratory Managers, R&D Managers and Technical Specialists.
- Working closely with customers to understand their applications and recommend tailored analytical systems that address their needs.
- Partnering with internal applications, service and technical support teams to deliver an exceptional customer experience throughout the sales process.
- Accompanying members of the sales team on customer visits, providing coaching, commercial guidance and support on strategic opportunities.
- Managing and developing a healthy sales pipeline, producing accurate forecasts and ensuring sales activity aligns with business objectives.
- Representing the company at industry exhibitions, conferences and events.
- Supporting the ongoing evolution of the sales organisation by helping to embed best practice and drive a high-performance commercial culture.
About You
To be successful in this role, you’ll be an accomplished sales leader with a proven track record of delivering growth within the scientific instrumentation or laboratory equipment sector.
You’ll enjoy leading and developing people but still have the drive and enthusiasm to win business yourself. Comfortable operating in a player-manager capacity, you’ll thrive on balancing strategic leadership with hands-on customer engagement.
You’ll be commercially astute, highly organised and confident influencing senior stakeholders across both industrial and academic markets. Above all, you’ll be someone who leads by example, embraces change and enjoys building high-performing teams within a collaborative, entrepreneurial environment.
You will also bring:
- A strong track record of delivering new business growth alongside managing strategic customer relationships. (Minimum of 6 years related sales experience).
- A Diploma, Degree or related in a hard science discipline (Physics, Chemistry etc).
- Experience selling complex analytical instruments and familiar with £100K+ transactions in areas such as Microscopy, Spectroscopy, XPS, XRF, XRD, SEM, TEM, CT or similar.
- Excellent coaching, mentoring and performance management skills.
- Fluency in German and English.
- Strong commercial awareness with the ability to forecast, plan and deliver against ambitious sales objectives.
- A willingness to travel within Europe.
Interested in this role? Here’s what happens next…
Click the apply button to send us your CV. If we think you’re a great fit for this role, we’ll be in touch in the next couple of days.
Thank you for taking the time to read about this opportunity. We look forward to hearing from you,
Team Mase.
Job Ref: 169-0047
Senior Sales Manager – Analytical Instruments
Location: Germany – Cologne, Frankfurt, Stuttgart, Nuremberg or surrounding
Keywords: Sales Manager, Senior Sales Manager, Sales Director, European Sales Manager, Sales Engineer, Technical Sales, Area Sales, Territory Sales, Field Sales, Regional Sales, Scientific Sales, Business Development Manager, Account Manager, Thermogravimetric Analyser, Thermal Analyser, Particle Size Analyser, Hardness Testers, Microscopes, Electron Microscopes, FTIR, Raman Spectroscopy, Thermal Analysis, Particle Characterisation, Texture Analysis, Materials Testing, Uv-Vis, NIR, Material Science, Materials Analysis, Materials Characterisation, Surface Science, Surface Analysis, Surface Characterisation, UHV Spectroscopy, Ultra-High Vacuum, Microscopy, Lasers, Photonics, Electron Microscopy, SEM, TEM, XRD, XRF, XPS, CT, TGA, Computed Tomography, XPS, Mass Spectrometry