The Brief
A manufacturer of high-performance industrial machinery contacted us to recruit a Sales Engineer to cover the Swedish market. Despite strong brand recognition, the company’s internal hiring campaign had failed to attract candidates capable of combining engineering knowledge with structured sales experience. Many applicants were either overly technical or too commercially focused, making it difficult to find the balance required for consultative equipment sales. With market opportunities increasing, the company needed a confident salesperson with the ability to grow existing accounts and drive new business across multiple sectors.
The Process
We held a detailed discussion with the Regional Sales Director to clarify the sales mix, key customer sectors, and technical demands of the role. To help the client remain competitive, we conducted a salary benchmarking analysis across Sweden’s industrial machinery sector, enabling them to adjust their compensation package and attract stronger talent.
Our targeted search focused on sales professionals from automation, process equipment, and mechanical systems backgrounds. We prioritised candidates who demonstrated an ability to manage long sales cycles and technical discussions with engineering and operations teams. Within two weeks, we submitted a shortlist of four experienced professionals with proven success selling into OEM and manufacturing environments.
The Result
The client successfully hired a Sales Engineer with a strong background in automation systems and experience managing complex project sales. Their consultative approach and regional market knowledge allowed them to win new business within their first quarter. The process was completed in 25 working days, helping the company strengthen its position in the Swedish industrial sector.
What the Client had to Say
“The insight from Mase’s salary benchmarking helped us secure the right candidate quickly. The shortlist was well-balanced, and every individual had the right technical and commercial profile.”
