With a desire to grow European turnover, your first thought might be to manage these territories from afar.
However, this approach comes with challenges that can massively impact the success of your plans.
In this blog, we explore the difficulties of remotely managing European territories and how establishing a localised, in-house technical sales and engineering team can enhance your prospects for success.
The Challenges of Managing Territories from Afar
Utilising a team based outside of the given country you wish to expand in presents several challenges:
Communication Barriers
Different time zones and languages can present significant communication challenges. These barriers can lead to misunderstandings, delays, and poor customer service, negatively impacting your operational processes and straining relationships.
Cultural Disconnects
Without local cultural knowledge, your marketing and sales strategies might miss the mark. A lack of understanding of local customs, values, and preferences can lead to ineffective marketing and can even damage your brand.
Customer Trust
Customers are often reluctant to engage and purchase from businesses that lack a local presence. Without local support, customer satisfaction and trust can diminish.
What are the benefits of a localised team?
Revenue Growth
Local professionals understand the markets, aiding in business growth and identifying opportunities quickly. According to a Common Sense Advisory report, businesses that localise their teams are 1.5 times more likely to see increased revenue from their remote operations. This growth is driven by the ability to tailor their offerings to meet local demand, which can significantly boost sales. (MotionPoint).
Relationship Retention
Local aftercare teams improve client satisfaction, growing loyalty, trust and repeat business. When customers feel understood and valued, they are more likely to stay loyal to your business. This loyalty is important for repeat purchases and consumer advocacy, as a positive customer experience is an important driver of brand loyalty and long-term business success (Phrase) (MotionPoint).
Building Brand & trust
Over 70% of companies prefer working with businesses that have a local presence, growing trust and brand awareness. This stems from the comfort, reliability and promptness associated with local interactions, where face-to-face meetings and understanding of local customs play important roles (Contentstack). A study by CSA Research found that 60% of non-native English speakers rarely or never buy from businesses and websites that solely speak English, indicating the importance of a localised team. (MotionPoint).
Cultural Fit
These professionals possess a deep understanding of the local culture and business environment, which is essential when expanding into new markets like Europe. An in-house team ensures that your business strategies are closely aligned with the specific needs and preferences of the market, resulting in increased customer trust, enhanced brand awareness, and greater sales opportunities.
How can Mase Consulting help?
Mase Consulting focuses on key markets across Europe, delivering specialist technical recruitment solutions tailored to your needs. Our deep understanding of these markets enables us to provide customised recruitment strategies that align with local market demands and cultural nuances.
Here’s how we do it:
Extensive Candidate Network
Employee turnover in Europe is generally low. Over the past decade, we’ve consistently identified and engaged with top performers across the continent. This proactive approach positions our clients perfectly when these exceptional individuals seek new opportunities. As a result, many candidates reach out to us directly, enabling us to build a network of exclusive talent that isn’t available through public channels or other recruiters.
Unrivalled Expertise
Our team has been recruiting European technical sales and engineering professionals for over ten years. From building trust with candidates to advising employers on salary and compensation packages, we help you assemble a strong, successful team.
Our Ability to Showcase Opportunities
By taking the time to deeply understand our candidates and clients, we excel at presenting opportunities to both active and passive candidates that align with their career goals. Our meticulous assessment process ensures that you are introduced to the most suitable candidates within the industry.
Insights and Advice on Competitive Remuneration Packages
At Mase Consulting, we offer comprehensive salary benchmarking services, crucial for employers looking to build European technical sales and engineering teams. Our in-depth analysis goes beyond standard salary surveys, considering factors such as location, education, market sector, company size, and experience level.
We customise the data to meet your unique needs, providing robust benchmarks to competitively position your salaries. This helps attract and retain high-performing professionals in the European market with competitive compensation packages.
See how our recruitment and salary benchmarking solutions could help your business break into European markets.
If you’re seeking a technical sales and engineering recruitment partner or looking for insights into salary and compensation packages, we suggest scheduling a chat with one of our specialists. You can book your discovery call here.
