Engineering & Technical Sales Recruitment in Sweden
Building a sustainable technical sales & engineering team in Sweden?
With deep market knowledge, local candidate networks, and a proven track record across Europe, Mase Consulting makes it simple to attract and hire high-performing professionals in Sweden.
Whether you’re expanding into new Swedish territories or strengthening your existing presence, we provide the specialist recruitment support you need to grow your team with confidence.
Speak to a Recruitment Expert
Providing a bespoke technical sales & engineering recruitment strategy.
If you’re expanding into Sweden and need to grow your commercial or engineering team, you might be considering outsourcing to an agent. But there’s another way: partnering with a specialist technical sales and engineering recruiter with expertise in the Swedish market to build a high-performing, in-house team.
At Mase Consulting, we help you identify, attract and retain local professionals who understand the Swedish market, speak your customers’ language, and align with your long-term business goals.
As well as a dedicated recruiter, you will also have access to our other services such as Candidate Behavioural Assessments and Salary Benchmarking.
SUCCESSFULHIRES
2000+
talented individuals
placed in UK, Europe, Middle East, North America & Asia.
CUSTOMER SATISFACTION
5 star
rating on Google, attesting to our commitment to excellence.
ASSIGNMENTS DELIVERED
92%
of assignments we’ve received have been successfully placed.
MARKETEXPERTS
15 Years +
of experience as trusted industry specialists.
QUALITYCANDIDATES
91%
of CVs we send to clients secure interviews.
Why Hire Local Talent in Sweden?
Building Trust
Over 60% of Swedish companies prefer to work with businesses that have a localised presence. A local team builds credibility, removes language barriers, and shows long-term commitment to the market.
Growing Revenue
Hiring professionals with local knowledge allows you to tap into established networks, navigate complex buying processes, and spot new opportunities ahead of your competitors.
Retaining Relationships
With in-country support and service engineers, you can respond quickly to issues, build trust through aftercare, and create strong customer relationships that drive repeat business.
Our Recruitment Models
Every company’s hiring needs are different, so we’ve designed three flexible recruitment models — all built on the same collaborative approach. Whether you need support with a single vacancy, a retained search for a critical hire, or a dedicated talent acquisition partner, each model gives you the expertise, transparency, and results Mase Consulting is known for.
Retingency Recruitment
- Consultative and collaborative approach
- Proactive sourcing of active and passive candidates
- Market mapping and headhunting services
- Dedicated account manager
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This is a flexible, non-committal way to work with us. It combines the consultative approach and headhunting of a retained partnership, but with the pay-on-success model of contingency recruitment, meaning you only pay when a placement has been made.
Ideal for employers who want to fill a role, but aren’t ready to commit to a full retained partnership. Whilst this does not include some of the added features and benefits of our other recruitment models, it still provides you with access to our expertise, extensive network and tailored approach.
Retained Recruitment
Everything in our Retingency Model, plus:
- Candidate Behavioural Assessments for final-stage candidates
- Salary Benchmarking
- Discounts on recruitment fees applied
- Personally led by our Recruitment Director, who has over 24 years of success delivering niche and challenging hiring assignments.
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A staged payment model, led by our recruitment director, that secures dedicated support for your role. The total fee is split into three equal instalments, one-third to initiate our services, one-third on CV shortlist, and the final one-third upon offer acceptance. Should the chosen candidate fail to start the final one-third would be refunded.
Ready-to-go Talent Acquisition Team
Everything in our Retingency Model, plus:
- Candidate Behavioural Assessments for final-stage candidates
- Salary Benchmarking
- Higher discounts on recruitment fees applied
- Personally led by our Recruitment Director, who has over 24 years of success delivering niche and challenging hiring assignments.
- Dedicated recruiter(s) working exclusively and solely on your hiring projects
- Weekly activity reports and progress updates
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We act as an extension of your internal talent acquisition team, supporting you through periods of planned or unexpected recruitment demand.
Our time is booked and paid for in six-week increments, during which we allocate dedicated internal resources, including team members who work solely and exclusively on your hiring needs.
Recruitment fees are paid in addition on any successful hires; however these are heavily discounted compared with our standard terms, and you’ll receive detailed weekly activity reports showing the number of CVs reviewed, candidates contacted, interviewed, and submitted. This partnership can be extended, allowing us to continue covering multiple roles in line with your priorities.
Ideal for businesses in periods of high growth, but without the time or budget to increase their own internal hiring team.
Why Hire Local Talent in Sweden?
We support companies across Sweden’s key commercial and engineering regions, from major cities to specialised industrial hubs. Whether you’re hiring in a well-known business centre or a niche manufacturing location, we have the experience and reach to help. Our recruitment services cover locations including:
- Stockholm
- Gothenburg (Göteborg)
- Malmö
- Uppsala
- Lund
- Örebro
- Umeå
- Linköping
How our approach addresses recruitment challenges:
Upfront Costs
We offer three flexible recruitment models to suit how your business prefers to work. Our Retained Search gives you a focused, priority-led approach for business-critical roles. Retingency gives you access to some of the benefits of retained without upfront fees, giving you quality with no financial risk. And our Ready-to-Go Talent Acquisition Team is a 6-week dedicated project service, where we work solely on your vacancies. However you prefer to partner, we adapt the model around your needs, not the other way around.
Lack of Candidate Insights
Relying on gut instinct alone can increase the risk of a mis-hire. That’s why our Retained Search and Ready-to-Go Talent Acquisition Team models include behavioural assessments at no additional cost. These insights give you a deeper understanding of each candidate’s natural behaviours, helping you make confident, data-led hiring decisions.
Continuity
We understand the frustration of inconsistent service levels from recruiters, especially from those operating a contingency model. We work with you as a strategic partner, providing a dedicated account manager and resource team. This approach ensures that we understand your unique needs and deliver industry-leading candidates who align with your organisation’s culture and values.
Other Countries we recruit in.
Our current vacancies in Sweden
See how our services could benefit your business.
If you’re seeking a technical sales and engineering recruitment partner or looking for insights into salary and compensation packages in Sweden, we suggest scheduling a chat with one of our specialists.
To book a discovery call with one of our experts, simply click on the relevant tab below and submit your details.
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Technical Sales Engineer | Case Study
The Brief: We first encountered the client at a trade exhibition, where their innovative vision inspection technology really caught our attention. During a conversation, it was evident the business had industry-leading technology and ambitious growth plans but lacked the UK sales team to make that vision a reality. With them
Frequently Asked Questions About Recruitment in Sweden
Find out more about hiring and career opportunities within Sweden’s technical sales and engineering sectors. Our FAQs explain how Mase Consulting helps employers attract high-performing professionals and supports individuals looking to advance their careers in this highly skilled market.
We recruit mid to senior professionals across technical sales, service and engineering roles including Sales Engineers, Area Sales Managers, Applications Engineers, Technical Directors, Service Engineers and Country or Regional Managers.
Sweden faces an ongoing skills shortage in STEM-related professions. Demand for engineers in automation, manufacturing, electronics and green technology continues to grow faster than supply. Many candidates are already in stable roles, and employers compete heavily for bilingual professionals who combine technical expertise with strong commercial ability.
It is highly competitive. Sweden’s engineering and technology sectors are thriving, particularly in sustainable manufacturing and innovation. However, the pool of experienced engineers is limited, especially outside major cities. Employers must offer clear progression paths, modern work cultures and attractive compensation packages to stand out
We normally present a shortlist of qualified candidates within 7 to 14 days. Most assignments are completed within 6 to 10 weeks, although specialist positions can take longer due to competition for niche talent and long notice periods, which typically range from one to three months.
Yes. English proficiency in Sweden is among the highest in Europe, and many engineers and technical salespeople are comfortable working in English-speaking environments. For client-facing sales roles, however, fluency in Swedish remains a strong advantage.
Swedish professionals value work-life balance, modern leadership, and purpose-driven companies. They also expect transparent communication, flexibility, and structured development opportunities. Competitive pay is important, but employer culture and sustainability values carry significant weight in the decision-making process.
Our Salary Benchmarking tool provides accurate insights into current market salaries for technical sales and engineering roles across Sweden. It helps companies remain competitive, set realistic expectations, and make confident hiring decisions in a market where transparency and fairness matter.
We manage the entire recruitment process from market mapping and targeted headhunting to interviews and offer management. Our knowledge of Sweden’s industrial landscape and hiring trends ensures an efficient, structured and locally informed recruitment experience.
Yes. We often support international manufacturers and technology businesses entering the Swedish market for the first time. We help them recruit their initial Sales Engineer, Service Engineer or Country Manager and guide them through local expectations and employment norms.
We focus exclusively on engineering and technical sales recruitment. Our deep specialisation, market insight and targeted approach allow us to deliver relevant shortlists quickly and ensure each placement aligns with your company’s technical needs and culture.
Sweden’s strongest engineering and technical sales talent is concentrated around its main industrial and innovation hubs. Stockholm leads in technology, automation and digital industries. Gothenburg is home to major automotive, energy and manufacturing employers, while Malmö and Lund are strong in electronics, life sciences and green tech. Umeå and Luleå in the north are growing engineering centres thanks to renewable energy and battery production projects.
If you’re hiring outside these regions, relocation can be slower because professionals often prefer to stay near family or established industry clusters. Offering hybrid work options can significantly widen your candidate reach.