Salary is one of the earliest points at which a recruitment process can succeed or fail. In technical sales and engineering hiring, misaligned salary expectations remain one of the most common causes of delayed hires, declined offers and early attrition. Many employers rely on outdated information, internal assumptions or broad

For many employers, recruitment still begins with a familiar approach. Write a job advert, post it across a few platforms, and wait for applications to arrive. In technical sales and engineering recruitment, this method rarely delivers the results businesses expect. While job adverts can support visibility, relying on them as