For many employers, recruitment still begins with a familiar approach. Write a job advert, post it across a few platforms, and wait for applications to arrive. In technical sales and engineering recruitment, this method rarely delivers the results businesses expect. While job adverts can support visibility, relying on them as

Recruiting technical sales and engineering professionals is not simply about filling a vacancy. These roles directly influence revenue, customer satisfaction, product delivery and long-term business performance. When the wrong person is hired, the impact is felt quickly and often at significant cost. Despite this, many employers continue to rely on

Hiring engineers across multiple countries is rarely as straightforward as replicating a domestic recruitment process. While job titles may appear similar, expectations around salary, seniority, qualifications and working style differ significantly between markets. Employers expanding engineering teams across Europe often underestimate these differences, which can lead to delayed hires, failed